To come up with a great product or service. You think it’s awesome, but people just don’t understand what product or service is all about. What you need is a little help explaining your product or service. The art of explanation is a book that teaches you how to plan package present your ideas in a way that is easy for your audience to understand. It does not focus on facts, laws, or specifics, but rather the art of showing why facts laws and specifics make sense. Many people try to explain things by providing tactical instructions and a step-by-step process. But this book helps you to understand how to package your ideas in a new way by explaining things in the form of a story. The goal of this type of explanation is different because it tries to present an idea in a way that makes people care.