Learning how to create a product is the easy part. Selling that product is where things get tricky. That’s where Mark Joyner’s book “The Irresistible Offer”, comes in. There irresistible offer covers marketing methods that cause customers to respond to your offers. This book goes into the psychology behind the purchase but also techniques and strategies that you can use for your business. The main thing to help me from this book was the idea of creating irresistible offers with post sale one-click upsells to optimize the back end of your shopping cart. This type of strategy allows me to compete markets I normally would not be able to compete in. So if you’re in a commodities market or if you’re having a hard time getting your core offers to convert than I highly recommend reading Mark Joyner’s book The Irresistible Offer.